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How to make the most of your CRM

How to make the most of your CRM

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

Healthcare field looks toward blockchain

Healthcare field looks toward blockchain

Blockchain technology has significant implications for every industry, but healthcare is ideal for the increased security and efficiency that come with this new trend. Read on to ensure you’re prepared for what’s coming.

What is blockchain?

Although the technology was first associated with Bitcoin and other digital currencies, blockchain is not exclusive to the financial sector.

Easily back up and sync with Google’s new app

Easily back up and sync with Google’s new app

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform.

Microsoft enhances Workplace Analytics

Microsoft enhances Workplace Analytics

Microsoft’s Workplace Analytics is a handy tool for managers who would like to assess their employees’ performance using data from Office 365 programs. Whereas MyAnalytics provides employees with an overview of their own productivity data, Workplace Analytics allows both employees and managers to view performance rates to evaluate individual productivity.

Productivity tip: email automation

Productivity tip: email automation

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

Your SMB needs these Facebook tools

Your SMB needs these Facebook tools

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.